Adverts · Motion Graphics · HPDP Malta
Animated Vaccine Ad
Overview
Created as part of a public health campaign, this animated advert communicated the rollout of the COVID-19 vaccination programme, clearly informing audiences when different age groups became eligible for vaccination. The project was developed entirely from scratch, combining custom illustration with motion graphics to present essential information in a clear, engaging and accessible format. Designed for a broad public audience, the animation balanced visual clarity with an approachable style, transforming complex information into an easily digestible campaign.
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Creative Approach
The project involved both the design and animation of every visual element, from initial artwork through to the final motion graphics. Custom illustrations were created to establish a cohesive visual language before being animated into a clear and engaging information campaign. Careful attention was given to pacing, transitions and hierarchy, ensuring key messages remained easy to follow while maintaining visual interest throughout. The result is an animation that demonstrates how thoughtful design and motion can communicate public information effectively without sacrificing creativity or accessibility.