Motion Graphics · Adverts
Xiri.online: Website Advert
Overview
Xiri.online is an animated promotional advert introducing a new online marketplace designed to simplify buying and selling in Malta. Inspired by the familiarity of platforms such as MaltaPark and Facebook Marketplace, the campaign presents the service through a playful retro aesthetic, combining bold motion graphics, icons and animated interface elements to communicate the platform's key features. The advert was designed to quickly introduce the concept while creating a memorable visual identity that reflected the accessibility and ease of the website.
Watch the Ad
Editing Approach
The advert was created entirely in After Effects, using custom motion graphics and animated iconography to build a cohesive visual language from the ground up. Drawing inspiration from retro animation styles, the design combines bold colours, graphic transitions and playful movement to create an energetic and memorable introduction to the platform. Every animation was carefully timed to guide the viewer through the website's features, balancing clear communication with an engaging pace. The result is a concise promotional film that demonstrates how motion design can simplify information while reinforcing a brand's personality.